Our research and development is what makes us your pet’s favourite

Everyone here at Best in Show is passionate about pets. And about offering something a little bit different, a little bit special for pets and their owners. People like you, who know what their pets love - and want to rest assured that the quality, the ingredients and the production of the treats they buy is the Best in Show. That’s why everything you’ll find here has been made, baked, sourced or created with love and care. From the recipes we develop and the inspiring flavours we combine, to the in depth research we conduct to find the most engaging and enduring toys for your pet.

Looking for inspiration?

We’ve got what you’re looking for, all year round

At Best in Show we understand that your pet is a part of your family and deserves to be treated as such. That’s why we’ve developed whole ranges of toys, treats and treasures for you to explore and discover together throughout the year. From the goodness of our healthy and wholesome produce, to the elegance of our spectacularly stylish accessories. We’re developing new products, testing new flavour combinations and sourcing new treats all year round. So from extra-special birthday treats to Christmas wreaths and calendars, there’s always something new and delightful to discover at Best in Show.


Beneath the surface, there’s a lot of good going on

Each recipe we develop, each product we source brings with it a wealth of benefits for your pet. From the chew toys that also act as tooth floss, to the parsley we bake in as a herbal remedy to freshen breath, Best in Show supports your pet’s health and wellbeing. And we’re environmentally aware too. Wherever we can, we choose the sustainable, ecologically sound and renewable option. So the chews, toys and treats we make and source are as natural and wholesome as possible. And they’re excellent quality, so they last and provide both value for money and hours and hours of enjoyment.